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☆ While some companies are cutting the CMO role, Gen Z marketers still strive for the top job
▼ + stars: | 2024-04-22 | by ( Leila Jordan | ) www.businessinsider.com time to read: +7 min

The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.

Persons: —, Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations: —

☆ TikTok's 'lucky girls' say they manifest success by simply believing things always work out for them — because, why not?
▼ + stars: | 2023-02-20 | by ( Juliana Kaplan | Rebecca Knight | ) www.businessinsider.com time to read: +8 min

The "lucky girl" technique has been criticized as pseudoscience, wishful thinking, and little more than pop psychology. "If you want to be that lucky girl, you've got to step into her and embody her." She sees being a lucky girl as a "way to have control and hope," she said. "When you believe you're lucky, you follow the cues that come to you, and trust that the universe will do its part." Natasha BadgerFor Badger, "lucky-girl syndrome" is akin to a spiritual practice.

☆ New Side Hustle: Sharing About Your Work, Salary, Job on LinkedIn, TikTok
▼ + stars: | 2022-11-10 | by ( Mae Rice | ) www.businessinsider.com time to read: +13 min

According to one California-based study, the professions that saw the highest excess-death rates in 2020 all required in-person work: transportation-and-logistics workers, food-and-agriculture workers, and manufacturing workers. These influencers also noticed that sharing behind-the-scenes work content got engagement. Natasha Badger, a customer-marketing associate at LinkedIn, also sparked heated discussion with TikTok day-in-the-life vlogs set in LinkedIn's Chicago offices. For some, the profusion of social content about work perks and struggles is getting in the way of actual work. Despite the skepticism he's encountered on his job search, Space said his TikTok account has been worth it.

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